Find influencers for your brand
Finding creators is a filtering problem. There is no shortage of them — there is a shortage of a reliable way to narrow thousands down to the ten worth messaging.
Reelsknot's directory is built for that: structured filters, comparable metrics and profiles that contain the fields you actually shortlist on.
Filters that matter
Search on Reelsknot combines these dimensions, so a shortlist can go from thousands to a workable list in a couple of minutes.
- Category — fashion, beauty, tech, gaming, fitness, food, travel, finance and more
- City and state — from metros to tier-2 and tier-3 markets
- Platform — Instagram, YouTube, Facebook and others
- Language — the language the creator actually publishes in
- Creator tier — nano, micro, mid or macro
- Engagement rate — the number that predicts performance
Reading a creator profile properly
Look past the headline follower number. A profile is telling you something useful when its engagement rate, audience geography and content history all point the same way.
- Engagement out of line with followers, in either direction, deserves a question
- Audience city split should overlap with where you sell
- Check whether they have promoted a direct competitor recently
- Their last ten organic posts predict the sponsored one
Shortlist, then message
Shortlist eight to twelve creators for a single campaign slot. Expect roughly half to reply, and a smaller number to be available in your window and within budget.
Message from inside Reelsknot with the brief attached — deliverables, timeline and budget in the first message gets a far higher reply rate than 'hi, are you open to collabs?'.
Frequently asked questions
Search the creator directory
Registration on Reelsknot is free. A one-time plan (Basic ₹99 or Premium ₹199, lifetime access) unlocks full discovery, in-app chat and — on Premium — direct contact details.