BasicsFor brands
What is influencer marketing and how does it work?
The mechanics of creator-led marketing, from brief to published post — without the jargon.
12 January 2026 · 7 min read
Influencer marketing guides
Practical, no-fluff writing for brands hiring creators and creators landing brand deals in India.
For brandsDiscovery
How brands can find the right influencers
A repeatable shortlisting process that gets you from thousands of creators to ten worth messaging.
20 January 2026 · 8 min read
For creators
How influencers can get brand collaborations
Most creators lose deals before rates are discussed — because they were never found in the first place.
28 January 2026 · 8 min read
For creatorsOutreach
How to approach brands for collaboration
A four-part pitch structure, plus the follow-up cadence that actually gets a reply.
4 February 2026 · 6 min read
IndiaFor brands
Influencer marketing in India: a practical guide
India is not one market. Here is how to plan a campaign that reflects that.
11 February 2026 · 9 min read
Pricing
How much do influencers charge for brand collaborations?
Why there is no single rate card, and what the price is really made of.
18 February 2026 · 7 min read
For brandsStrategy
Micro vs macro influencers: which is better for brands?
Neither is universally better. The right answer depends entirely on your objective.
25 February 2026 · 6 min read
For brandsMeasurement
How brands can measure influencer campaign performance
Set the metric before launch, or you will end up reporting whatever looks best afterwards.
4 March 2026 · 7 min read
InstagramFor brands
Instagram brand collaboration guide
What to commission on Instagram, and how to brief it so it does not look like an ad nobody watches.
11 March 2026 · 7 min read
Small businessIndia
How small businesses can use influencer marketing
You do not need a large budget — you need local relevance and a clear offer.
18 March 2026 · 7 min read
For creators
How creators can build a professional brand collaboration profile
Your profile is a search result before it is a portfolio. Build it accordingly.
25 March 2026 · 6 min read
IndiaStrategy
Influencer marketing trends in India
Five shifts that are changing how Indian brands and creators work together.
1 April 2026 · 7 min read
PricingFor brandsFor creators
How much do Instagram influencers charge in India?
Rate bands by creator tier, and the four things that move a quote up or down.
4 March 2026 · 8 min read
For creatorsGetting started
How to get brand deals as a small creator
You do not need 100k followers. You need a clear niche, proof of engagement and a pitch that respects the brand's time.
18 March 2026 · 7 min read
For creatorsUGC
How to become a UGC creator in India
UGC pays for production skill, not audience size — which makes it the fastest paid route for new creators.
2 April 2026 · 7 min read
For creatorsPricing
How to build an influencer rate card
A clear rate card ends most negotiations before they start, and stops unpaid scope creep.
20 April 2026 · 6 min read