How to approach brands for collaboration

Pitch the brand's problem, not your stats

A marketing manager cares about one thing: will this help them hit their number. Open with the outcome you can create, then support it with your audience data.

Your follower count is evidence, not an argument.

The four-part pitch

Keep it under 150 words. Long pitches get skimmed and forgotten.

• Line 1 — who you are and the exact audience you reach
• Line 2 — a specific idea for their specific product
• Line 3 — one proof point (engagement, a comparable past result)
• Line 4 — your rate for a defined deliverable, and your availability

Where to send it

A brand's public DM inbox is the worst channel available. Prefer a platform where brands are actively looking — applying to an open brand advertisement on Reelsknot puts your pitch in front of someone who already has budget approved.

Following up

One follow-up after five to seven working days, adding something new — a fresh piece of relevant content, an updated metric. After a second no-reply, move on and revisit in a quarter.

What kills a pitch

Mass-copied messages with the wrong brand name. Asking 'do you do collabs?' with no proposal. Leading with a rate before any idea. Attaching a ten-page media kit nobody will open.